Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new retail partnership with health and life insurer Vitality.
SportsShoes.com is now available to Vitality members through the Vitality Programme – the insurer’s behaviour change programme – that rewards and incentivises Vitality’s 1.8m members to live healthier and more active lives.
Vitality members will have access to up to 50 per cent off a pair of running shoes, plus additional discounts on a wide range of products from SportsShoes.com, including offers on clothing and trainers from leading running and fitness brands.
Commenting on the partnership, Nick Read, managing director of the Vitality Programme, said: “We are pleased to be partnering with SportsShoes.com to bring a full range of sports clothes and shoes to our Vitality members.
“Our Vitality Programme is scientifically proven to support people to make healthier choices, offering the very best rewards that further incentivise people to make healthier choices. SportsShoes.com’s addition to the Programme is a natural evolution for it, with members now able to access exclusive discounts on sportwear that will help them to be more physically active.”
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