BigCommerce, an open SaaS, composable eCommerce platform for B2C and B2B brands and retailers, has announced that SportsShoes, an independent sporting goods retailer, has launched a new composable commerce website on the BigCommerce platform.
With its mission to help people lead happier, healthier lives through running and fitness, SportsShoes serves customers of all levels, from elite Olympic-level athletes to those just starting out on their fitness journeys. That goes hand in hand with offering the best online retail experience. Limited by its previous legacy system, SportsShoes chose BigCommerce and its partner ecosystem to modernize its eCommerce operations as part of a £2.5 million website overhaul.
“We knew there was an opportunity to unlock more revenue from our website, and we took advantage of this project to set a new standard in online sports retail,” said Jon Cleaver, chief technology officer at SportsShoes. “Replatforming to BigCommerce enabled us to build a best-in-class composable digital experience that is delivering exceptional results and transforming our business.”
After the site fully launched earlier this year, SportsShoes has seen its conversion rate increase 19 per cent year-over-year while average order value increased 10 per cent during that time.
Going into the project, Cleaver and SportsShoes knew they wanted to take a headless approach to replacing the retailer’s monolithic eCommerce website. The new site uses the latest web development framework Next.js hosted on Vercel, taking advantage of its zero-configuration deployment, global scalability, availability, and performance. This new level of flexibility allows SportsShoes to change platforms easily as technology evolves.
SportsShoes also leveraged BigCommerce’s Multi-Storefront functionality to create individual headless storefronts for the United Kingdom, Spain, Germany, Italy, France and one for their new mobile app.
“SportsShoes went into the project with an innovative vision to leverage a composable architecture that would both future-proof the site but also make it immediately easier to operate, improve the checkout process and deliver engaging customer experiences,” said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. “Working with some of our great partners, BigCommerce was proud to help deliver this project.”
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