Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has offset the carbon emissions it has generated directly since the company’s founding in 1982. This coincides with SportsShoes.com celebrating its 40th anniversary and supports its previously stated commitment of becoming the world’s most sustainable running equipment retailer by 2025.
The retailer offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective, these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Montane, Rab and Patagonia.
SportsShoes.com managing director, Brett Bannister, said: “We are very proud of our 40 years of business. To celebrate, we thought we would do something a bit different and take action to ensure SportsShoes.com is sustainable for another 40 years and beyond.
“We were founded at a time when very few people knew what a carbon footprint was. Now that everyone does, and now that we want to be the world’s most sustainable running equipment retailer, we must continuously improve every aspect of our business to achieve that goal.
“We have undertaken time to understand, monitor and minimise our environmental footprint including that of our supply chain and suppliers.
“We are pleased by what we have achieved so far, but also know there is a long way to go. We are not going to stand still and will keep up the pace on our sustainability journey for the benefit of everyone.”