SportsShoes opens £2.5m creative & tech facility

SportsShoes opens £2.5m creative & tech facility has opened its 10,750 sq ft creative and tech hub adjacent to its Bradford head office and warehouse facilities. The £2.5m investment is part of the online running shoes, running clothing and outdoor gear retailer’s ongoing strategic growth plan.

Established in 1982, offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective, these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Montane, Rab and Patagonia.

Called Unit 2, the hub is a refurbished manufacturing warehouse building which can accommodate 100 people over two floors. The site houses the company’s digital, marketing, commercial and management teams.  It incorporates quiet working pods, a showroom, meeting rooms, boardroom, photography studio, kitchen and café. managing director, Brett Bannister, said: “It was our vision to have a creative and tech hub that provides the very best environment for our people and brand partners to collaborate and enjoy.

“Unit 2 is just that and is a truly outstanding facility and reflects the innovative, creative streak we have here at

“Its completion comes shortly after we celebrated our 40th anniversary, and we’re excited to see how it will help drive us forward over the coming years to enable our continued expansion.”


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