Spreadshirt, the eCommerce platform for spreading ideas on something tangible, is broadening its reach into gaming merchandise with the global launch of Pixel Cotton. This latest addition to the Spreadshirt family marks a new approach that exclusively targets an audience dedicated to videogame gear. The site allows users to shop game merchandise and has been specifically curated to respond to the needs of the gaming community. Not for the once-in-a-while gamer, Pixel Cotton allows expert players to find the latest in gamer fashion, as well as connect and engage with other global gamers.
“The gaming community, players and game publishers, have very specific requirements, memes, themes and attitudes. This is apparent in the apparel they wear and also the sites where they interact with games and gaming merchandise. Pixel Cotton as our newest project is designed to give the gaming community the Spreadshirt platform capabilities in a gaming space.” says Philip Rooke, CEO of Spreadshirt. He adds “Pixel Cotton should feel like home to the gaming community and will be the top pick for getting their game face on. In particular, we aim to make it easier for publishers to interact through Pixel Cotton with their gamers.”
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