St Ives has created a new merged agency under the name of Edit. This comprises Response One, Amaze One and Occam to bring CRM and media under one roof. new offices in Bath will hosue 200 of Edit’s staff and an offshoot office in Manchester will support clients in the north west.
Edit CEO Damian Coverdale said: “Disruptive technologies, complex consumer journeys and the speed of change makes engagement today extremely challenging. Brands address this by coordinating marketing across internal teams, specialist agencies and numerous channels often resulting in inefficiencies and a lack of effectiveness. bring the three businesses together means Edit can deliver results across the entire customer journey, from awareness and acquisition to retention, repurchase and advocacy.”
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