Streamlined store portfolio leads to growth at Whittard


Whittard of Chelsea, the private-equity owned tea and coffee
retailer, recorded EBITDA of £1.4 million in 2012, an increase of 600 percent
compared to the previous year. The growth is thanks to a number of initiatives
including a streamlined store portfolio, which also helped to deliver sales of
£32 million. During the period, Whittard improved the infrastructure of the
business and moved its distribution centre to a fully outsourced third-party
logistics operation. It also launched local-language sites for Japan, Germany,
France and Italy in addition to the existing US.com site.

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