Studio.co.uk has been named an official partner for the latest series of ITV’s I’m A Celebrity… Get Me Out of Here. The partnership will see the online value retailer create a series of promotional trailers and online content for the award-winning show, which launches in November for its 20th season. Dedicated ‘I’m A Celebrity’ content will also take centre stage across Studio.co.uk’s own digital and social platforms.
To support this, the business has teamed up with former contestant, Peter Andre, as the face of the campaign, which will include weekly spots across the ‘I’m A Celebrity’ network and VOD content on the ITV Hub. The singer-songwriter will also launch an exclusive I’m A Celebrity themed competition, with two chances to win £1000 to spend at Studio’s website just in time for Christmas.
Chris Chalmers, marketing director of Studio.co.uk, said: “ITV’s I’m A Celebrity is loved nationwide, and we know people are particularly looking forward to the show this year, especially as it’s set to be slightly different. This sponsorship is a great opportunity to increase consumer engagement with our brand given our strong heritage in family-focused value products. It’s also great to bring some entertainment to what has been a tough year for us all”.
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