Studio which is engaged in digital transformation has appointed Jaywing to support its marketing performance and reporting processes. The Jaywing team of data science, technology and digital marketing practitioners will provide Studio with a single obective view of marketing activity and campaign performance across all channels.
Ed Child, head of enterprise data at Studio said: “A key objective for our business is to elevate our approach to measurement, giving us a greater level of accuracy in understanding marketing performance when making significant investment decisions.”
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