Superdrug is celebrating the launch of a new quarterly magazine, The Edit.
Available in its stores from 20 June ’23, The Edit magazine, targets beauty-conscious shoppers, will also be enclosed with superdrug.com customer orders. It is free to all Health and Beautycard customers, £1 for non-members.
Speaking on the new magazine, Matt Walburn, eCommerce and customer director at Superdrug, said, “We are so proud to be launching our new quarterly magazine for shoppers. We wanted to bring back our print offering for beauty-conscious customers and offer some real expertise and inspiration across all things beauty and wellbeing with premium content.
“It is important to us that the format is accessible to all customers – with no topic off limits – so we are sharing The Edit expertise across all channels, not only the magazine, but via YouTube, TikTok and Instagram as well, meaning that our content can be enjoyed by all.”
The Edit’s Editor, Sam Dean, comments “When you flick through The Edit, by Superdrug you’ll notice instantly that beauty is ageless. We believe knowledge comes from experience. We’re powered by real women over the age of 35 – with real expertise. Beauty journalists, dermatologists, women-with-influence who’ve been there, done that and love to share what they’ve discovered with each other – and our younger readers.”
Superdrug appointed The River Group to handle all print, digital and social content for the new Edit Magazine, which will be available in two sizes for the first issue. A handbag size and traditional A4 editions will be trialled in Superdrug stores across the UK.