Superdrug has signed over 200 brands to the upcoming launch of its marketplace, a new health & beauty platform, which will see brands, from premium to start-ups, partner with the retailer to offer their products through the service for the first time. The platform launches in September, with brands continuing to be recruited, and will be seamlessly integrated with the existing Superdrug website, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers.
Brands already signed up include WONDERSKIN, sustainable brand Truthbrush and inclusive ethical brand OPV Beauty
As well as beauty brands, the retailer also has its eye on the biggest wellness trends, with everything from wearables to health testing being considered. For example, Superdrug have signed up reusable nappy brand TotsBots and wearable accessories brand Popmask to broaden the customer offering. The move also makes way for more trend-led brands to secure a listing.
eCommerce Director Matt Walburn, who is leading the development of Marketplace at Superdrug commented: “We have a long track record of supporting entrepreneurs and small businesses and promoting diversity and inclusion within the industry. Superdrug Marketplace is the logical next step for our business. As well as further strengthening our accessible health and beauty offering, it’s designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with a flexible business opportunity and support they need to succeed in the digital world.”
He added: “As we draw closer to the launch we are excited by the hundreds of brands that we have already enlisted to join us on our next innovative move. The Marketplace makes a listing with Superdrug now possible for more up and coming brands and gives our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”
Brands will be expected to meet the same high levels of customer experience that Superdrug shoppers are used to, with orders fulfilled through independent brands, salons and third-party retailers.