Superdry has posted improved group revenue of £600.7 million for the full year to April 23rd, 2022. Stores contributed £224.5 million of this and online channels delivered £153.4 million, with wholesale providing £222.8 million. Notably, online sales were down by 24 per cent as compared to the previous year which Superdry explained as being the result of consumers returning to stores. Overall its revenues had grown by 8.1 per cent when compared to 2020-21 but were 14 per cent down on 2019-20.
Superdry CEO Julian Dunkerton said: “Despite the ongoing tough trading conditions and turmoil in the market, our focus on full-price trading will deliver a strong gross margin improvement for FY22.
“We are conscious of the cost of living pressures on consumers, meaning that now, more than ever, we must continue to deliver product that stands for what is important to them: quality, style and sustainability at great value.”