Reports are circulating that Superdry has advised its creditors that it will press the button on a four-week sale process if they stop CEO Julian Dunkerton from investing his own funds to save the brand. The future for Superdry, it says, would involve delisting from the London Stock Exchange.
Dunkerton has pledged to invest £8m in an open offer available to other shareholders or £10m in a placing accessible to just him. This communicates his unerring faith in Superdry’s future despite its recent challenges.
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