Superdry reports first half loss

Superdry reports first half loss

Superdry issues a warning on profits as it posted results for the 26 weeks to October 29th, 2022. Whilst store sales had risen by 14.3 per cent as consumers returned to physical shopping and group sales had climbed to £287.2m from £277.2m for the year prior, adjusted pre-tax losses were £13.6m from £2.8m.

Julian Dunkerton, founder & CEO said: “The Superdry brand has real momentum and I’m delighted by how our retail trading continues to strengthen. We’ve done this against a difficult macroeconomic backdrop by delivering well designed, affordable and responsibly sourced products which have resonated well with our customers.”

He added that the business had traded well in November and December but that the outlook for the remainder of the financial year was uncertain and it was moderating the business’ profit outlook to breakeven.

“We don’t expect market conditions to become any easier any time soon, but with a new financing package in place and the brand in great health, we approach the new year with optimism.”



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