Superdry has confirmed a deal worth £40m for its IP assets for the South Asia region. This has been achieved via a joint venture arrangement struck with Reliance Brands Holding UK Ltd (RBUK) and agreements for the sale of Superdry’s intellectual property assets which include the Superdry brand and related trademarks in India, Bangladesh, and Sri Lanka. The joint venture will see RBUK owning 76 per cent with Superdry taking 24 per cent.
RBL, is the premium subsidiary of Reliance Retail Ventures Ltd, and operates over 18,000 retail outlets across India representing around 50 high-end fashion brands in 7000 towns.
In a statement, Superdry said that the partnership would provide the best opportunities for the future of the Superdry brand in these South Asia territories and that it would now be able to focus its attention on increasing sales in its more established territories.
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