SuperGroup, the Cheltenham headquartered owner of fashion label Superdry, has signed a five-year exclusive franchise agreement with Demsa Group, a major retailer of luxury
and lifestyle fashion brands in Turkey. As part of the agreement, the Demsa Group will open a minimum of eight Superdry concept stores during the partnership. The Demsa Group will also carry Superdry within its Harvey Nichols department stores and luxury multi-brand concept store named Brand Room.
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