Garden seeds and equipment business Suttons Seeds has beefed
up its site search capability.
The long established horticultural sector specialist had
found that the site search solution it had been using, which was provided as
part of its existing eCommerce platform, fell short of its needs. Since
implementing the Site Champion solution from SLI Systems it has achieved a 112
per cent higher conversion rate from users who search its site as well as an
uplift in average order values. Suttons has also been able to make rapid
changes to its site including overhaul of the way in which products are
displayed and, in addition, has achieved major improvement to its search
results. Analysis of real time reports enables Suttons to capitalise on market
trends by helping to identify new or existing product opportunities. “You have
to make sure you give people what they want, when they want it. SLI’s Learning
Search allows us to identify and respond to patterns in search, which provides
extra insight that we would otherwise have missed,” commented Steve Newman,
eCommerce Manager of Suttons Seeds.
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