SweatyBetty hires Nicola Huet as head of direct sales.


SweatyBetty hires Nicola Huet as head of direct sales.

Huet has a background in launching new retail concepts including the re-launch of Selfridges personal shopping service and re-launching the Louis Vuitton business. She has also developed concept stores for Whittard of Chelsea. Her remit at Sweaty Betty will be to build on the growing success of the website using online marketing initiatives to grow the brand and drive traffic.

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