New eCommerce technology that allows customers to virtually compare the size of products they want to buy with a model in their own size or items they already own has helped Shop Direct to boost mobile sales conversion across a number of product categories on Very.co.uk, VeryExclusive.co.uk and Littlewoods.com.
The innovative platform – which has been developed by Shop Direct’s partner Tangiblee, which has operations in the US (Chicago, Illinois) and in Israel (Tel-Aviv) – helps customers get an accurate perspective of the size of items such as handbags and luggage before they order them. In Shop Direct’s most recent test carried out between 1st October & 2nd November 2015, the technology was visible to half of mobile device customers visiting all product pages across purses, handbags and luggage. The platform was not visible to the other half of mobile device customers.
The test found that the technology contributed to a 10.3 per cent and 7.2 per cent increase in net revenue per visitor and customer sales conversion respectively across product pages where the tool featured, compared with those pages where it was not present. Meanwhile, 17.1per cent of the customers who saw the size comparison tool used it and interacted with it for an average of 28.6 seconds.
Having now successfully rolled-out the technology to all visitors to its sites, Shop Direct is working with Tangiblee to trial the latest version of the platform for watches and jewellery. The trial will begin in Shop Direct’s in-house user experience lab, where the company will learn how customers interact with the platform before testing it across its sites.
Jonathan Wall, group eCommerce director at Shop Direct, said: “We’re committed to working with innovative partners that can make our customer’s online shopping journey the best it can be. Tangiblee’s technology is helping us do that; giving our customer confidence in the actual size of items before she buys. Our tests indicate the feature can support sales growth.”
Share