Tech Mahindra selected by Freemans Grattan Holdings to transform customer experience


Tech Mahindra selected by Freemans Grattan Holdings to transform customer experience

Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has announced its selection as the technology and digital transformation partner for Freemans Grattan Holdings (FGH). FGH is part of the Otto Group, and operates Freemans, and Kaleidoscope.

Through the partnership, Tech Mahindra will support FGH in executing its 4D strategy to provide distinct retail offers, dynamic financial services, and a digital-first approach, driven by operational efficiency. This five-year engagement will help FGH reduce its technical debt and migrate its entire infrastructure and application portfolio to modern cloud-based platforms. Tech Mahindra will work with FGH to optimise, simplify, and standardise business processes to streamline front and back-office platforms for automated operations and improved customer experience.

Jinender Jain, SVP & sales head, UK&I at Tech Mahindra, said, “Retailers are focusing on improving their customer experience through digital transformation as technology is fuelling a massive shift in the industry. The shopping experience is an increasing point of focus within the retail sector since the pandemic. Tech Mahindra will support FGH in its journey to build the next generation of retail platforms by delivering emerging technologies and solutions that enable an improved experience for all its customers through our NXT. NOWTM framework. Our partnership with FGH is a huge step in our continued journey towards bringing NexGen digital transformation solutions and service offerings across the UK.”

Over the last two years we have been on quite a journey to re-imagine our offer and how this is executed – all with the ambition of becoming the digital department store of choice. From a customer perspective, they have seen a brand-new look and feel across our trading brands and a revitalised and strengthened product offering. We’ve also introduced several exclusive partnerships such as Henry Holland, Julien Macdonald, and Abigail Ahern. This strategy is already paying dividends as we continue to grow ahead of the market. Digital transformation is the next complimentary steppingstone in our growth strategy and will allow us to be both reactive and resilient,” added Gary Ellwood, CIO at Freemans Grattan Holdings.

FGH and Tech Mahindra will collaborate to improve overall customer experience, delivering customer insight, hyper-personalisation, seamless credit services, and simplified operations, all within a MACH (Microservices, API, Cloud, Headless) architecture. FGH and Tech Mahindra will be implementing retail solutions supporting the entire retail life cycle of plan, buy, move, and sell, covering business areas such as assortment planning, demand forecasting, merchandising and digital supply chain.

Over the past 2-3 years, Tech Mahindra has significantly expanded its presence within the UK&I retail & CPG space by acquiring a total of five partnerships. This is largely attributed to its capabilities in implementing digital cloud native applications, front office transformation, digital CRM solutions specific for retail, direct to consumer, personalisation and much more.

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