Ted Baker to partner with Next


Ted Baker to partner with Next

Ted Baker is exiting an arrangement with Debenhams which had been its childrenswear partner to team up with Next in order to reach a wider market. Next will create and sell Ted Baker branded baby, boys’ and girls’ clothing in conjunction with Ted Baker’s design team, with its first range set to launch in Spring 2020.

Ted Baker will, however, continue to work with Debenhams on lingerie and nightwear which has been a mutually profitable relationship.

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