Powa
Technologies has announced a partnership with Teller, a leading
international card payments acquirer in the Nordics, to give merchants
easy access to the innovative mobile commerce platform PowaTag. The two
companies have come together to bring the state-of-the-art PowaTag
solution to businesses across the Nordics including over 100,000 Teller
clients.
“PowaTag
gives merchants access to a new sales channel and a simplified purchase
process – both online and in physical stores. The consumers just scan
the tags they see in an advert, pick up on a sound they hear in a
commercial or touch the PowaTag logo next to the merchandise shown on
their smartphone – and then purchase with a single click on their
phone,” says Henrik Vrang Thomsen, Director of Sales at Teller.
The
re-seller agreement expands PowaTag’s existing footprint in Denmark. It
follows on from the recent partnership with Danske Bank which will
integrate its MobilePay app with PowaTag, providing 2.3 million
MobilePay users with access to the platform.MobilePay
users will be able to simply open the app, scan a PowaTag and instantly
make a purchase via MobilePay. Beyond Denmark, MobilePay has a strong
presence in Finland and was also recently launched in Norway.
With PowaTag’scapabilities
set to be used across the Nordics, Danish sporting goods chain SPORT
24, has already signed an agreement with Teller to use the pioneering
platform.
“The
biggest advantage for us is that PowaTag supports the combination of
physical and online trade that we already offer our customers. It is a
revolutionary opportunity that we want to be able to offer our customers
as a first. It will improve convenience for our customers and will give
us a clearer picture of how traffic is generated compared to where the
purchase takes place”, says Frank Kipper Jensen, IT-Manager at SPORTS
24.
SPORT
24, which has stores across Denmark and a strong presence online, will
use PowaTag codes on both virtual and physical banners, in catalogues
and on the specific products. It is also rolling out the solution
allowing customers to shop via PowaTag.
Dan
Wagner, CEO and founder of Powa Technologies, comments: “With Denmark
leading the way towards a cashless society, we see huge potential in
this agreement. Both merchants and consumers will soon have easy access
to PowaTag, with Teller’s presence bringing our platform to merchants
across the Nordics, and millions of consumers being able to readily use
PowaTag through MobilePay or the Powa app”.
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