The Direct Selling Association appoints new Board Chair

The UK trade body for direct-to-consumer retail, the Direct Selling Association (DSA), has appointed Ayo Olaseinde as the new Chair of its Board.

Olaseinde, who joined the DSA Board earlier this year, takes on the chair role alongside his position as president at Saladmaster, the US-based international cookware firm that operates exclusively in the D2C channel.

Susannah Schofield OBE, Director General of the Direct Selling Association said: “Ayo has a tremendous track record in the D2C space, and I am looking forward to working with him to continue to grow the channel’s presence in the UK retail sector.”