Former ASOS head of menswear Oliver Tezcan has launched The Idle Man, an online store for twenty-something fashion-savvy men. The business backed by private equity fund Foresight group offers a curated range of clothing, shoes and accessories from brands like Religion, Supremebeing, Mi Pac and more, with further brands lined up for Autumn/Winter 2014.
The site, which is optimised for tablet, mobile and desktop, is designed to enable customers to find the look they want with the minimum of fuss, Tezcan commented “Put simply, men would rather be at the checkout than in the changing room. The Idle Man is designed to show men a great look at any price point.”
The new business is riding on the current trend amongst 16-24 year olds to buy more of their clothes online rather than in-store.
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