According to a new report, The North Face is the most prominent brand within the outdoor retail sector for 2024.
Salience Search Marketing’s annual sector report uncovers the industry’s leaders based on their online prominence and visibility.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for outdoor retail brands, to reveal the industry’s most successful names.
The report identifies market leaders in the outdoor retail industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.
| Rank | Outdoor Retail Brand | Monthly Brand Searches | Owned Social Score |
| 1 | The North Face | 165,000 | 18,603 |
| 2 | Moncler | 165,000 | 13,100 |
| 3 | Patagonia | 201,000 | 9,678 |
| 4 | Go Outdoors | 1,000,000 | 772 |
| 5 | Arc’teryx | 110,000 | 2,673 |
| 6 | Salomon | 49,500 | 4,133 |
| 7 | Ecco | 40,500 | 4,790 |
| 8 | Helly Hansen | 90,500 | 1,922 |
| 9 | Fjallraven | 60,500 | 2,280 |
| 10 | Merrell | 22,200 | 5,155 |
With 165,000 monthly searches and an owned social score of 18,603, The North Face has been revealed as the most prominent outdoor retail brand for 2024. Overall, the brand has a combined 12 million followers across Facebook, X (formerly Twitter) and Instagram.
Moncler wasn’t far behind with the exact same average monthly searches but a slightly lower social score of 13,100. Moncler has 9.7 million followers across all its social media platforms.
Patagonia, a brand known for its extensive range of outdoor clothing and gear, is another popular brand, experiencing 201,000 monthly brand searches. Additionally, Patagonia has an owned social score of 9,678 with 5.4 million followers on Instagram.
Impressively, Go Outdoors remains a massive name in the outdoor retail sector, averaging one million searches on a monthly basis. However, with the lowest social score out of all ten brands (772), more must be done to capitalise on consumer interest.
Ranking fifth is Arc’teryx, a go-to brand for outdoor wear, such as insulated jackets. The brand receives around 110,000 searches monthly and has a fairly large social following with 2.072 million combined social media followers.
Salomon, a hub for active gear such as running shoes and clothing, receives 49,500 average searches monthly and boasts an owned social score of 4,133 – with 1.4 million Facebook followers.
Another prominent brand this year is Ecco, a brand offering quality footwear. Currently, Ecco averages 40,500 brand searches each month and has an owned social score of 4,790.
Helly Hansen was placed eighth in the prominence ranking, receiving 90,500 monthly searches and an owned social score of 1,922. Overall, the brand has over 1.1 million combined social media followers.
Fjallraven, a Swedish brand specialising in outdoor gear, experiences 60,500 searches every month. Furthermore, the brand has 1.5 million followers across all social media platforms, including 767,000 on Facebook.
Finally, in tenth place, Merrell – an American brand offering a range of outdoor footwear, receives 22,200 searches with an owned social score of 5,155, making it another prominent name in the industry.
Brett Janes, managing director at Salience Search Marketing, said: “With so many incredible brands operating within the outdoor retail sector, it’s intriguing to examine monthly search data and online presence to reveal the most prominent brands.
“It’s been a great year for brands such as The North Face and Moncler, who recorded healthy search data alongside a strong online presence. By maintaining a strong social presence, brands can remain at the forefront of consumers’ minds, boosting custom and brand awareness.”
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