The Very Group, operator of digital retailer Very, has appointed The Gate as its lead creative partner following a competitive pitch.
The Gate, which is part of MSQ, will begin working on a revitalised brand platform and creative approach, delivering key creative campaigns for the brand across the year.
The Very Group was supported in the process by Oystercatchers, a specialist in agency evaluation and selection. The review did not include the Group’s media agency account, which is held by Dentsu. Pablo and Mr President were shortlisted as part of the pitch process.
Jessica Myers, Chief Marketing Officer at The Very Group, said: “We want to thank all the agencies that participated, we were humbled to see the passion, energy, and creativity they all brought to the process.
However, The Gate demonstrated richer customer knowledge and outstanding strategic thinking, resulting in a truly distinctive creative idea to excite customers and galvanise our organisation. The culture and values of The Gate are also a perfect match for The Very Group and we are really excited to begin our journey together. “
Jamie Elliott, CEO of The Gate, commented: “We are thrilled to be partnering with The Very Group. Their ambition is inspiring and their energy infectious. We also share a similar mindset and values, foundations for a successful relationship producing stand-out work. We are raring to go.”