THG Commerce, part of THG Ingenuity, has announced a new charity partnership with Smart Works Greater Manchester. The partnership will harness the power of THG Commerce’s influential Women in Commerce Network to raise vital funds to support the charity’s mission of helping women break the cycle of hardship that results from being unemployed.
The collaboration aims to address the significant challenges faced by unemployed women, as women are now applying for an average of 38 jobs in an increasingly competitive job market. The challenging job market also has a significant impact on confidence, with 60 per cent of women* feeling less confident after completing the application process. To counter this, attendees will be invited to donate pre-loved workwear with an empowering story attached. These donated items will be featured in a special exhibition at THG Studios in December.
The exhibition will also showcase a curated selection of luxury fashion items from the Smart Works archive, including pieces from iconic brands such as Gucci and Louis Vuitton. An auction of items donated by the Women in Commerce Network will follow the exhibition, with all proceeds going directly to Smart Works Greater Manchester. The funds will support the charity in providing high-quality interview clothing and coaching to unemployed women, a service that helps more than 67 per cent of its clients* secure a job within a month of their appointment.
Lucy Cooper, CCO, THG Ingenuity, said: “We are incredibly proud to partner with Smart Works Greater Manchester. These statistics are stark and show just how demoralising the job search has become. Our Women in Commerce Network is a powerful community of female leaders, and by coming together, we can make a real difference to the lives of women in our local community. This partnership is about more than just raising money; it’s about sharing stories, rebuilding confidence, and empowering women to achieve their full potential.”
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