THG Commerce is supporting Premier Foods’ (PF) launch of FUEL10K, a DTC offering of nutritionally complete shakes and rice meals. PF acquired the brand last Autumn and is targetting the growing fitness market.
Sam Vince, innovation director, Premier Foods said: “FUEL10K is a vibrant brand with a youthful consumer base which is now fully integrated into the Premier Foods family. We’re excited to be expanding the range of products on offer with these great tasting, nutritionally complete meal options, and to be taking them direct to shoppers via this new venture with THG Commerce.”
THG Commerce will provide PF with a complete digital commerce solution.
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