THG Ingenuity has announced a strategic three-year partnership with Criteo in which it will leverage Criteo’s full Commerce Media Platform services as it expands into commerce media to unlock opportunities for its retail and brand partners in the UK market. The combined solutions will help THG Ingenuity’s retailers and brands boost commerce media opportunities, monetise first party data, and accelerate performance media.
The three-year partnership will see THG Ingenuity utilise Criteo’s four solutions, Commerce Yield, Commerce Max, Commerce Growth, and Commerce Grid.
Richard Ward, CEO of THG Ingenuity says: “Retail media spend is expected to increase 42 per cent in 2025, driven by a variety of factors such as advancements in AI and evolving ad formats, marking a significant opportunity for our clients. We’re pleased to bolster our retail media offering through this partnership with Criteo as we continue to remove the complexity of direct-to-consumer to accelerate profitable, long-term growth for brands.”
Nicole Kivel, Managing Director, UK at Criteo says: “We are delighted to collaborate with THG Ingenuity through this new partnership, bringing cutting edge commerce solutions to its portfolio of clients. By providing the technology and expertise required for commerce media activation across the full breadth of our solutions, we’re excited to support THG Ingenuity in driving continued revenue growth for its retailers and brands alike.”
The three-year partnership builds on an existing relationship, with THG Ingenuity currently leveraging Criteo solutions to power THG Beauty retailers’ onsite and offsite retail media propositions. This business model has achieved rapid growth, with LOOKFANTASTIC UK achieving an impressive YoY revenue growth of +115 per cent, while Cult Beauty UK has seen +108 per cent YoY growth in its revenue.
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