THG Ingenuity strikes deal with L’Oreal USA

THG Ingenuity is to manage the direct-to-consumer (DTC) activities for two of L’Oreal Group’s luxury division brands in the USA and Canada. The agreement will see L’Oreal leverage Inegenuity’s commerce solution of technology, Operations and Marketing to power the DTC growth of She Uemura Art of Beauty in the US and Canada, and Biotherm in the USA.

Annie Gregoire, general manager of L’Oreal International Distribution in North America, said: “L’Oreal International Distribution’s mission is to build brands in the North America zone in an agile and efficient way, leveraging the expertise and manpower of external partners to amplify the acceleration of our portfolio’s brands.”