Thomas Sanderson, the direct sales business which specialises in window blinds and shutters, has launched a new digital marketing strategy with Force24.
The aim is to develop a greater understanding of customers’ positioning within the buying cycle and roll out relevant communications throughout the design consultation, survey, manufacture, installation and after care stages. Commenting, Thomas Sanderson’s senior media executive Sydney Smith said “Customers are increasingly expecting more from brands. It’s therefore crucial that we talk to them in a personalised, meaningful manner – at key stages within their journey – whilst making more intelligent use of the vast data we hold.”
“This is all part of us maintaining a consistently high quality, engaging and humanised brand experience, from a customer’s initial point of enquiry and throughout their long term enjoyment of our products.”
The first task is a data cleansing assignment after which a small marketing automation project will then be implemented as an initial benchmark exercise before the marketing cloud is then rolled out across the entire business.
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