Following Fat Face’s foray onto Facebook, apparel retailer
Topshop has launched its own Fashion Fix application on the
social network. Facebook users can view Topshop items and leave
“love it” or “lose it” comments for their
friends to see. Added incentives include a weekly game of Snap to
win anything from 10 per cent off at Topshop to a year’s supply of
shoes. The application was created by digital agency Poke and
developed in collaboration with Topshop’s in-house web team.