Tottenham Hotspur has opted to migrate its online store to BigCommerce with the goal of driving its expansion into international markets.
“BigCommerce’ leading Open SaaS approach was a deciding factor for us,” said Duncan Pass, head of retail at Tottenham Hotspur. “Their flexible eCommerce platform combined with their curated ecosystem of integration partners creates endless opportunities for us to modernise our online store, offer amazing features for our fans, and support our continued growth throughout the world.”
The football club will leverage the BigCommerce platform to further enhance its popular online store’s capabilities and fan experience not only at home in the UK, but also in APAC and North America where the club has a significant and growing fanbase.
“Having worked with Tottenham Hotspur on their existing digital retail for the last 12 months, the chance to reimagine their online store was an exciting one,” said James Greenwood, director at digital retail agency Strawberry. “We’re excited and proud to be a preferred BigCommerce partner chosen by Tottenham Hotspur to deliver an engaging retail experience to its fans online.”
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