Tradedoubler which works with over 2,000 leading brands and will expand its offering to Asia working with existing and new international clients to develop performance marketing strategies across the Asian region. Speaking about the move Tradedoubler’s CEO, Matthias Stadelmeyer said, “We are excited to be expanding our international performance marketing offering to Asia as we see many opportunities in the developing South East Asian eCommerce market. We are already working with a number of existing clients to expand their performance marketing to Asia and are seeking new Asia-based clients to work with us internationally”.
Business Development Director, Mark Turner has relocated from Tradedoubler’s London office to Singapore and will take responsibility for developing the Asian business. Mark has worked for Tradedoubler for four years and has extensive experience in developing performance marketing strategies for its international clients. Tradedoubler will be based in the same Singapore offices as Reworld Media, its largest shareholder. Since 2013 Reworld has successfully established a number of online titles in the Asia/Pacific region including Marie France Asia, Be Asia and Try and Review and the two groups will work together to maximise potential traffic and database synergies.
The move to Asia is part of Tradedoubler’s strategy to develop performance based solutions for its clients across multiple channels and devices. Earlier this month Tradedoubler announced that it was taking video into the performance arena with a strategic investment in the specialist video company, Dynadmic.
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