Bicycle manufacturer Trek has partnered with Gr4vy, a cloud-based payment orchestration platform, to enhance its BOPIS transaction process.
Through its partnership with Locally, an Online-to-Offline Shopping API solution, Gr4vy enables Trek to provide real-time inventory data from its network of retailers. This lets customers check stock availability on Trek’s website and complete their purchase in a single checkout, ensuring a smooth in-store pickup experience.
Gr4vy also optimises Trek’s payment infrastructure by allowing the company to manage online and in-store transactions across multiple merchants of record under a single payment. Gr4vy’s payment orchestration system routes transactions to different payment service providers (PSPs), reducing friction and increasing authorisation rates.
Once a purchase is completed, transaction details are automatically sent to Trek and the local retailer, ensuring a smooth transition from online purchase to in-store fulfilment. With Gr4vy, Trek has also expanded its payment options to include digital wallets, Buy Now, Pay Later (BNPL), and alternative payment methods, ensuring consumers can pay using their preferred payment method. Gr4vy’s no-code platform allows Trek to introduce new payment methods quickly, increasing checkout conversions and reducing cart abandonment.
Steve Novoselac, Vice President of IT and Digital of Trek said, “Partnering with Gr4vy has transformed how we approach payments, enabling us to seamlessly integrate options like BNPL and local shop inventory in a single checkout experience.”
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