True Fit makes senior appointment

True Fit, has announced the appointment of former Snap Inc. and Bazaarvoice executive, Rob Weaver, as its Chief Revenue Officer.

William R. Adler, CEO of True Fit, commented: “Rob joins with a wealth of experience in coaching high-performing teams to dream big and realise those outcomes. He has a unique blend of inspiring energy, strategic mastery, and high-character coaching that drives world-class teams to outperform ambitious goals. We’re thrilled to have him on board at such a critical time for True Fit’s growth, and we know his expertise and vision will have a seismic impact on delivering success. Rob is a perfect culture fit for our executive team, which is full of high-performing, extraordinary people driven by ambition and impeccable values.”

Commenting on his appointment, True Fit’s CRO Rob Weaver said: “It’s an exciting time to join the team – the True Fit star has been rising for some time now, as retailers and brands recognise the central role connected data plays in delivering customer experience, conversions and customer lifetime value (CLV) on the one hand, while reducing returns on the other.  I look forward to working with the team across our US and European markets to accelerate and realise True Fit’s unlimited growth.”

True Fit has also announced the promotion of its MD EMEA, Sarah Curran MBE, to Global Chief Marketing Officer. Former Luxury Director at fashion retailer Shop Direct (now The Very Group), Curran joined True Fit in 2020 as Managing Director of Europe.