True Fit, an AI-driven solution that decodes size and fit for shoppers and fashion retailers, has announced its certification as a Shopify Plus Certified App Partner, helping fashion retailers selling on Shopify leverage AI-size and -fit recommendations to power conversions, improve customer lifetime value (CLV) and reduce returns.
True Fit first launched on Shopify at the end of 2023 and has since seen significant and continued growth on the platform, as more Shopify fashion merchants recognise the value of unlocking revenue through True Fit’s Fashion Genome. The world’s largest connected dataset for fashion, spanning over 82 million shoppers and nearly 30,000 brands, the Fashion Genome uses best-in-class AI to deliver high fidelity fit recommendations to customers, based on their unique size and fit preferences. By delivering fit assurance into shoppers’ buying journeys, True Fit helps retailers grow conversions, revenues and CLV, whilst reducing size-sampling and fit-related returns.
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