Demandware has announced that True Religion, a leading brand in premier denim, has launched an eCommerce site
on the Demandware Commerce Cloud. True Religion’s bold new eCommerce
site expands the opportunities for shoppers to interact with its brand
and purchase the clothing that they love. Fully mobile optimised, the
site also extends the True Religion experience to customers who are
on-the-go. Additionally, True Religion has gone live on the Demandware
endless aisle solution, providing store associates with a powerful tool
to satisfy customers’ needs and deliver valuable interactions in True
Religion’s brick-and-mortar stores.
“Demandware is a key component of True Religion’s omnichannel retailing strategy,” said John Hazen, vice president of omnichannel commerce and digital
innovation at True Religion. “Our customers are very loyal so it was important that the new True Religion site be able to extend our brand to customers wherever they may be. And when they come to a True Religion store, the Demandware endless aisle solution empowers our great associates to deliver truly exceptional service that continually delights our customers. Demandware is the platform that lets True Religion bring the online experience together with the brick-and mortar clienteling in-store – this is the pinnacle for us.”
In
today’s democratised retail landscape, customers expect a unified
experience across all of their touchpoints with a brand. Delivering the
increased business agility needed to execute in this environment, the
Demandware Commerce Cloud provides retailers with superior speed and
scalability, enabling retailers to execute growth and engagement
strategies without the technical barriers of traditional on-premise
solutions. Encompassing online, mobile and in-store capabilities,
Demandware provides retailers and brand owners with a platform that
enables unified commerce experiences for their customers.
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