TTS Group gets personal on ‘Back to School’ products


Rich Relevance has been selected by TTS Group to
deliver highly unique and customisable experiences for busy parents and
teachers. The educational retailer uses Recommend™ to curate unique
shopping journeys based on real-time customer behaviour on the website.

TTS
has a vast catalogue of products from teaching materials to stationery
and furniture that cater for different age groups ranging from early
years through to primary and secondary schools. With RichRelevance’s
Recommend solution, customers are quickly directed to the product pages
based on related items they are browsing. Since the implementation, TTS
has seen an increase in sales and repeat customer visits.

“We
have seen huge success since partnering with RichRelevance. In the
first month of implementation, we saw a significant increase in sales on
products that were personally recommended to our customers,” said Jon
Vasey, Head of eCommerce at TTS Group.

“Children
grow up quickly and the products that our customers purchase may change
significantly from month to month. Using RichRelevance’s Recommend
solution, we can target product recommendations for different age groups
that match our customers’ immediate needs.”

Personalised
recommendations for each customer are formulated based on their
previous searches, views on the website, purchase history, and peers’
shopping preferences.Since
the implementation, TTS has seen a significant increase in average
order value, and engagement levels with recommended products have had an
increase of 9 per cent click through on products that have been
recommended to valued customers.

“TTS
came to us having seen the success of our personalisation solution
being implemented by major retailers,” said Matthieu Chouard, Vice
President and General Manager of EMEA, RichRelevance. “TTS is home to
innovative, educational resources with a vast catalogue of products to
choose from. The online shopping website has an established UK presence,
with ambitious plans to scale the business. We are excited to be part
of the journey to deliver more valuable shopping experiences for TTS’
customers and improve their bottom line as a result.”

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