Tyco Retail Solutions, part of Johnson Controls, has announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimise operations and improve profitability.
ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organisations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, offering an unrivaled understanding of retail traffic and shopper behavior.
Bjoern Petersen, President of Tyco Retail Solutions, commented, “The retail industry is moving through a period of remarkable change. At the same time, technologies are advancing faster than ever before. Tyco Retail Solutions has an unmatched number of data capture devices in retail stores to provide insights on shoppers, inventory and loss – critical for enhancing topline performance and the customer experience. With our recent analytics integrations, we are able to offer unparalleled traffic intelligence solutions that will set the standard in the marketplace and serve as an essential piece to achieving success in physical retail.”
As a fully aligned organisation, ShopperTrak offers global scalability with the capacity to rapidly roll out solutions across all major international markets. Its offerings support a wide variety of perimeter and interior devices to address the diverse needs of retailers and shopping centres around the world, all while maintaining an industry-leading level of accuracy.
Additionally, the ShopperTrak Analytics Suite provides a customisable reporting platform that merges shopper traffic, market benchmark and additional contextual data sets. This advanced platform creates unique visualisations and reporting options. Armed with these powerful insights, malls and retail organisations will be able to identify areas of opportunity and make informed decisions that positively impact revenue and optimise store operations.
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