When it comes to shopping online, US consumers have nothing on
the Brits. According to a Jupiter Research/LinkShare survey, UK
web shoppers are expected to spend an average of $1,060
(£689) online this year, compared with $755 (£491) for
the average US online shopper. In addition, the average UK online
buyer will make an average of 9.3 web purchases this year,
compared with 7.5 purchases for the average Stateside web
shopper.
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