The online outdoor specialist Ultimate Outdoors which is
part of the Blacks and JD Sports Group has opened its first retail store. The
business aims to offer its customer a one stop shop for outdoor clothing and
equipment. It will sell Blacks and its own brand as well as bikes from brands
like Tiso and Alpine. The 250,000 sq.ft.
store at the Deepdale Shopping Park in Preston will also house a coffee
shop and concessions.
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