Kamani, who founded and exited PrettyLittleThing (PLT), is returning to lead the business. His first announcement is that he’s making a U-turn on the decision to withdraw free returns from its customer offering. It is understood that Tom Binns, chief operating officer, and Nicky Capstick, chief marketing officer, who have shared the CEO responsibility, will continue in their roles at PLT under Kamani’s leadership.
Of course, the new stance on returns is in contrast to Asos’ latest move, which is to charge customers who overorder only to return all or most of the items.
Good luck to PLT as it re-opens its doors to the serial returners who love the unboxing, the trying on, the parading on social media and, once done, screwing the items up, ramming them back into the packaging they came in – fake tan, make-up stains & all – for a full refund and cost-free return.
Cynical, perhaps, but when did you last spend time in the returns area of a fulfilment house on the receiving end of cheap fast fashion returns? As mentioned before, charity shops routinely reject or discard clothing (with tags or not) from the likes of boohoo, PLT, and Shein, as no one wants to buy it when they’ve seen it in person.
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