Unbound has raised over £3m to expand its mature market retailing activities. These include rolling out further concessions in garden centres where high numbers of mature customers visit and shop as well as developing new partnerships with compatible brands.
Previously operating as Hotter, its core mature market comfort shoe brand, the business has migrated much of its activity online having closed most of its stores following a CVA in 2020.
Unbound CEO Ian Watson said: “I would like to thank shareholders for their support of the fundraising and take the opportunity to welcome new investors into the register. Now with the fundraising approved, we will focus on accelerating our growth strategy in a controlled fashion. The proceeds will fund investment in the four key areas of growing our partner brand strategy, expanding our garden centre concession portfolio, investing in technology and investing in additional fast-moving inventory.”