Unification of stock helps double Intersport’s online sales


Unification of stock helps double Intersport’s online sales

Sports retail giant Intersport has reduced out of stocks and boosted its online revenues by 200 per cent, since unifying its stock with OneStock OMS platform.

Having a true single view of stock enabled Intersport to fulfil orders from its omnichannel warehouses as well as implement Ship From Store capabilities – with stores becoming mini fulfilment hubs for eCommerce orders, something it had not previously been able to do.

The new system – aggregating all stock across the entire store network and unifying it on a single, integrated platform, means the retailer can now offer around 90 per cent of its product catalogue with the option of home delivery.

Today, two thirds of orders are now shipped from stores, says Intersport, with online turnover experiencing significant growth.

Philippe Muhr, director of web to store /eCommerce & e-CRM at Intersport, said: “Only nine months after its implementation, our stores have truly adopted the OneStock OMS. The first results are very promising, with a 200 per cent increase in our online turnover. Ship from Store complements our phygital strategy and improves the customer journey.”

Romulus Grigoras, founder and CEO at OneStock, said: “By creating a true single stock pool, Intersport was able to open up their order fulfilment capabilities, taking pressure off the warehouse and galvanising the capabilities of in-store network as distribution centres, which allowed its bricks-and-mortar estate to serve omnichannel sales. This resulted not only in improving customer experience – meaning conversion-costing out-of-stocks were reduced – but, because more stock was available for sale, eCommerce revenues were also bolstered.”

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