Unrelenting pressures see Superdry bring in advisers

Unrelenting pressures see Superdry bring in advisers

Tough trading conditions are continuing to undermine the efforts of the UK fashion sector which has seen more casualties than most over the past year. The latest news concerns Superdry which has called in advisors from Interpath Advisory to review its cost structure in a move which may lead to a reduction in its headcount.

Superdry is on record as saying that whilst it has seen strong store and online trading and the brand continues to resonate with consumers, that these are challenging market conditions for all brands in the fashion sector. It confirmed that it had engaged Interpath to advise its management as the business works to complete the turnaround of Superdry to ensure that it has the right cost base and structure for its future success.



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