ValueClick Europe has re-branded as Conversant Europe as well as launching new CRM and video solutions. This brings this Europe in line with Conversant in the US which launched in February this year. Under its new branding it will roll out what is says is Europe’s first integrated marketing personalisation platform which aims to help brands connect with people as individuals at major scale, cross-device and in real time.
Conversant pulls together the six digital marketing brands launched or acquired by ValueClick since 1998. These are ValueClick Media, Commission Junction, Greystripe, Dotomi, SET Media and Mediaplex, and each will contribute data, technology and expertise to the new, unified personalisation platform.
Commission Junction, the industry’s largest affiliate marketing business, acquired by ValueClick in 2003, will be active as CJ Affiliate by Conversant. Oded Benyo, President of Conversant Europe commented “Personalisation is the future of marketing. Research we carried out earlier this year revealed that 73 per cent of agency and brand-side marketers think personalisation represents the future of the industry and that 77 per cent of marketers say individualised messages can be more effective than mass messages. By bringing together the strengths of each business we are able to deliver the smartest personalisation strategies and solutions for marketers and agencies.”
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