Vax has appointed bigdog as its lead creative agency following a two way pitch. The decision was made by marketing director Jon Collings who joined Vax in September this year. Collings joined from Gtech where he had spent five years.
The initial work for Vax will be on above the line strategy and campaign delivery across DRTV and press. This new work will launch in Spring 2018 supporting a new product launch.
Collings said: “bigdog totally understood our products and our business from the off, and nailed the pitch with sound strategy and stand-out creative. It was important for me to find a creative agency with a detailed grasp of both our market and our vision, and bigdog gets it. We look forward to working with them”
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