Very.co.uk has joined forces with Maverick TV and some of
the UK’s top bloggers and YouTube personalities to launch a video campaign
aimed at increasing the brand’s YouTube presence. The 12-week campaign runs
throughout the summer, based around fashion, beauty and style. The first video
went live on YouTube on 31st May and in its first 72 hours online, was viewed
more than 37,500 times. Very’s YouTube subscriber number shot up by 850 percent
during the period.
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