Shop Direct-owned Very.co.uk has launched a new women’s
fashion label. The “Definitions” line is billed as an “older sister” to Very’s
younger-skewing brand Love Label. It targets women aged 26 to 35 years old with
a focus on separates and dresses. Definitions will launch on the Very site on
20th June, supported by a multimillion-pound, 12-week advertising campaign due
to begin in September across TV, press, outdoor, video on demand and social
media.
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